A couple weeks ago I was watching an episode of This Week In Start-ups , a podcast hosted by Mahalo.com's CEO Jason Calacanis, and something really grabbed my attention. Jason was interviewing David Heinemeier Hansson, founder of 37signals and Ruby on Rails, who was systematically destroying Jason in a debate on the essentials of running a start-up. I've used 37signals's on-line project management tool Basecamp before and had read parts of JHH's first book Getting Real, but I never had...
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